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AB InBev Budweiser and Bud Light brand beer cans at a store in the Queens borough of New York on Feb. 28, 2024. Shares of Belgium's AB InBev rose 5% Wednesday morning after the company posted higher revenue and profit in the first quarter, as analysts said it had escaped the drag from a year-long boycott of its Bud Light brand relatively unscathed. The company nonetheless managed to increase revenue by 7.8% last year, driven by higher sales in the Asia-Pacific and Central America regions. The first-quarter results showed a 11.1% drop in sales of AB InBev's own beer brands in North America, which it said was primarily due to Bud Light. The results also flagged growth in its Corona brand, particularly for its non-alcoholic beer brand Corona Cero.
Persons: Stella Artois, Bud Light, influencer Dylan Mulvaney, Donald Trump, Jason Warner Organizations: InBev Budweiser, Bud Light, Belgium's, InBev, Light, Corona, Former U.S, InBev's, U.K, Revenue Locations: Queens, New York, Asia, Pacific, Central America, North America, China, Brazil, Colombia, Europe, Mexico, South Africa, Corona
Issa Rae is adding to her business ventures with a new company, Ensemble, to connect brands with diverse creators. The company seeks to attract ad spending by connecting brands with a network of 50 up-and-coming creators, including Leo Gonzalez, Mark Phillips, and Drew Afualo. Ensemble is separate from Rae's media and entertainment company, Hoorae Media, which was formed in 2020 out of Issa Rae Productions. In addition to Rae's TV and film production label, Hoorae encompasses a marketing arm, Fête; a management company, ColorCreative; and an audio division, Raedio. "We want Ensemble to be seen as a general market company," McKay said.
Persons: Issa Rae, Leo Gonzalez, Mark Phillips, Drew Afualo, It's, Issa Rae Productions, Sienna, Rae, Ian Schafer, Matt Berger, Keith Lee, Schafer, Garrett Manet Montrel McKay, McKay, We're, Dallas Turner, Popeyes, influencers, Montrel McKay, Bud Light, we're Organizations: Pepsi, Hoorae Media, Raedio, Sienna Naturals, Business, Ensemble, Hoorae, PQ Media
AB InBev is pushing into filmed entertainment again. It's leaning on Superconnector Studios to pitch its brands to Hollywood. AdvertisementAB InBev is renewing its filmed entertainment efforts with a new primary partner after shaking up its studio arm, the company confirmed to Business Insider. The beer giant signed startup Superconnector Studios to pitch TV shows and movies around its biggest brands like Bud Light and Stella Artois. This story is available exclusively to Business Insider subscribers.
Persons: , Bud Light, Stella Artois, Jae Goodman, John Kaplan Organizations: InBev, Studios, Hollywood, Service, Business
Influencer marketing is booming, and brands spend billions to promote products with a personal touch. But these days, the industry of influencer marketing is completely off the rails. Since 2016, the dollars driving the influencer marketing industry have ballooned from $1.6 billion a year to an estimated $21.1 billion in 2023, according to Influencer Marketing Hub. Marketers, brands, influencers, and platform companies all have opportunities to exploit one another to varying degrees of harm." It's not great for consumersDespite the money flying around, the FTC only provides basic guidelines about disclosure requirements for influencer marketing to protect consumers of their content.
Persons: , Emily Hund, Hund, David Camp, Michael Jordan, George Foreman, Brooke Shields, Calvin Klein, isn't, It's, Kim Kardashian, influencer Chiara Ferragni, Lindsay Lohan, DJ Khaled, Naomi Campbell, Kardashian, Dylan Mulvaney, Bud Light, Ben Shapiro, Donald Trump Jr, Camp Organizations: Service, Business, Social Media, Harvard Business, CBS News, Nike, Salton, FTC, SEC, Consumer, NBC Locations: influencers, California
Why Corporate America is keeping quiet on abortion
  + stars: | 2024-04-16 | by ( Allison Morrow | ) edition.cnn.com   time to read: +8 min
New York CNN —Eight years ago, when North Carolina tried regulate how transgender people use public bathrooms, Corporate America revolted. Nearly two dozen states have either banned or severely curtailed abortion rights since Roe v. Wade was overturned two years ago. Lamberton: What we’ve seen is the natural life cycle of an idea. But in the last few years, we’ve seen that position softening. Economically, we’ve seen a great deal of volatility just in the last half decade.
Persons: CNN Business ’, Roe, Wade, we’ve, Bud, Cait Lamberton, ” Lamberton, , Lamberton, We’ve, Bud Light, Busch, isn’t, it’s, they’re, John Wanamaker Organizations: CNN Business, New York CNN —, America, PayPal, Associated Press, , American Civil Liberties Union, University of Pennsylvania’s Wharton School of Business, Consumers, Anheuser, Bud, Brands, Coca Cola, Companies, Technology Locations: New York, North Carolina, Ukraine, Georgia, Philadelphia
Dana White’s diplomatic ambitions were clear, if complicated: Un-cancel Bud Light. As the chief executive of the Ultimate Fighting Championship, Mr. White was the arena-filling, Trump-loving, perpetually smirking public face of a multi-billion-dollar sport. more than 15 years earlier, was plainly hoping that a renewed affiliation might help its cause. Publicly, Mr. White appealed to friends across the conservative media, defending Bud Light’s parent company in interviews with Sean Hannity, Tucker Carlson and Charlie Kirk. “The fact that Anheuser-Busch wants to be in business with me?” Mr. White said, arguing that this alone demonstrated the success of the backlash.
Persons: Dana, Bud, White, , , Bud Light, Bud Light’s, Sean Hannity, Tucker Carlson, Charlie Kirk, , Mr Organizations: Trump, Anheuser, Busch
A major U.S. bank and a legacy tech name were the focus of some of Tuesday's biggest analyst calls. The firm upgraded the apparel stock to overweight from neutral, and raised its price target to $31 per share from $26. The firm resumed coverage of the legacy tech company with an overweight rating and a $58 per share price target. He reiterated his $64 price target on the stock, implying upside of 10.7%. Additionally, he sees "greater risk to the achievement of our price target as the Fed rate cutting cycle begin."
Persons: Morgan Stanley, Matthew Boss, — Brian Evans, Goldman Sachs, Molson Coors Goldman Sachs, Molson, Molson Coors, Bonnie Herzog, Bud Light, Brian Evans, Goldman, Mark Delaney, Cisco, Morgan Stanley's, David Rochester, Fred Imbert Organizations: CNBC, Cisco Systems, JPMorgan, Eagle Outfitters JPMorgan, American Eagle Outfitters, Eagle Outfitters, Molson Coors, Molson, TAP, Tesla, Cisco, Wells Locations: U.S, Wells, Americas, EVs, Wells Fargo, 2H24, Rochester
Constellation Brands stock is looking like it could be ready to break out, with its strong beer business well-positioned for market share gains in the upcoming fiscal year. Morgan Stanley anticipates Constellation to continue gaining market share at the expense of Bud Light during this period. Since Constellation tends to boast industry-leading results in its beer business, we're confident it will deliver strong numbers again next week. Over the past few years, Constellation has been trying to boost sales in its wine and spirits business — shifting from lower-priced brands to more premium names. While wine and spirits make up a small part of Constellation's overall business, Jim has said it must go.
Persons: It's, Jim Cramer, Morgan Stanley, Jeff Marks, Jim, Bud Light, Marks, Piper Sandler, Newlands, Kim Crawford, Eli Lilly, Elliott, Jim Cramer's, Justin Sullivan Organizations: Constellation Brands, Anheuser, Busch Inbev, Modelo, Nielsen, Cinco de Mayo, Bud Light, Constellation, Piper, Elliott Investment Management, CNBC Locations: Corona, Pacifico, U.S, GLP, Modelo, San Rafael , California
CNBC Pro asked three fund managers for their stock picks to to buy now and hold for the longer term. The average price target for PepsiCo is $186.77, according to FactSet data, giving it potential upside of 6.7%. According to Factset data, of 30 analysts, 18 give the stock a buy or overweight rating while 12 have a hold rating. According to FactSet data, of 18 analysts, 14 give the stock a buy or overweight rating, three have a hold rating and one has a sell rating. The average price target for PDD is $180.12, according to FactSet data, giving it potential upside of 54.9%.
Persons: David Dietze, PepsiCo Dietze, Dietze, Bud Light, Michael Field, Edenred, Jason Hsu, Hsu, OpenAI, Elon Musk, Sam Altman, Greg Brockman, Altman Organizations: Wealth Management, CNBC Pro, PepsiCo, Coca Cola, Anheuser, Busch, Brussels Stock Exchange, New York Stock Exchange, Euronext Paris Stock Exchange, Microsoft, Rayliant Global Advisors, OpenAI, Nasdaq Locations: Belgian, U.S, South America, Europe, Edenred, China
The Republican outrage machine kicked into gear over Easter weekend after President Biden noted that Sunday was being celebrated for more than one reason. International Transgender Day of Visibility is observed every year on March 31. This year, for the second time since Transgender Day of Visibility was established 15 years ago, and the last time until 2086, the two happened to coincide. President Biden publicly honored both of them, as he has done every year since he took office in 2021. He centered the poor,” Mr. Warnock said on CNN on Sunday.
Persons: Biden, Mr, , ” Karoline Leavitt, Donald J, Trump, Jesus Christ, Mike Johnson, , Marsha Blackburn of, Raphael Warnock of, “ Jesus, Warnock, ” Ms, Leavitt, Johnson, ” Andrew Bates, Bates, Bud Light, Biden’s Organizations: Republican, CNN Locations: Marsha Blackburn of Tennessee, Raphael Warnock of Georgia
Bud Light brand slowly recovering in U.S.
  + stars: | 2024-04-01 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailBud Light brand slowly recovering in U.S.CNBC’s Brandon Gomez joins 'Power Lunch' to discuss the U.S. brand recovery of Bud Light after a boycott.
Persons: Bud, CNBC’s Brandon Gomez, Bud Light Organizations: U.S Locations: U.S
"Best Buy has partnerships with and contributes to organizations and activists that promote the practice of gender transition surgeries on minors and evangelize gender theory to minors. Why are Best Buy shareholders funding the proliferation of an ideology seeking to mutilate the reproductive organs of children before they finish puberty?" "This contentious and vast disagreement between radical gender theory activists and the general public has nothing to do with Best Buy selling electronics." "Were Best Buy to agree to such a compromise with us, we will not make a splash about it." In an email on Friday, GLAAD, one of the LGBTQ nonprofits mentioned in the SEC filing, expressed its displeasure with Best Buy.
Persons: hasn't, Carly Charlson, NCPPR, , Ethan Peck, Peck, Marina Rizzo, Rizzo, we're, Bud Light, Bud Light's, influencer Dylan Mulvaney, Sarah Kate Ellis Organizations: Securities and Exchange Commission, SEC, National Center for Public Policy Research, Best, HRC, NCPPR's Free Enterprise Institute, SAGE, GLAAD, Rights, PRIDE, NBC, Anheuser, Busch Inbev Locations: States
Piety and Profanity: The Raunchy Christians Are Here
  + stars: | 2024-03-17 | by ( Ruth Graham | ) www.nytimes.com   time to read: +1 min
The “Conservative Dad’s Real Women of America” 2024 pinup calendar features old-school images of sexiness — bikinis, a red sports car, a bubble bath. The models are influencers and aspiring politicians familiar to the very online pro-Trump right. In one image, a BlazeTV host in a short skirt lights a copy of The New York Times on fire with a cigar. Published by a “woke-free beer” company hastily launched last year as an alternative to Bud Light, the calendar was clearly meant to provoke liberals. Instead, it sparked a heated squabble on the right over whether “conservative dads” who happen to be Christians should reject the calendar on moral grounds, or embrace it as an irreverent win for the good guys.
Persons: Dana Loesch, , Bud Light, Allie Beth Stuckey, podcaster Organizations: Conservative Dad’s Real, Trump, New York Times Locations: America
AB InBev Budweiser and Bud Light brand beer cans at a store in the Queens borough of New York on Feb. 28, 2024. Shares of AB InBev, the world's biggest brewer, slipped more than 4% Thursday as trading resumed following a brief suspension amid emerging details of a sale by one of its major stakeholders. Trading of AB InBev resumed at 2 p.m. local time after details were released on the pricing of the share sale. AB InBev said it plans to buy back $200 million worth of shares. Altria said it planned to use the proceeds from the sale to fund additional share buybacks of its own stock.
Persons: Altria Organizations: InBev Budweiser, Bud Light, InBev, Trading, Belgium's Financial Services, Markets Authority, AB InBev Locations: Queens, New York, Belgian
New York CNN —Stella Artois, the nearly century-old brew, isn’t immune to the difficulties facing beer sales, so it’s drafting one of the world’s most recognizable personalities to help the lager return to its former glory: David Beckham. On Tuesday, the Anheuser-Busch InBev-owned brand introduced the former soccer superstar as the new face of its beer, naming Beckham as its “official ambassador” for Stella Artois. David Beckham is the new face of Stella Artois. Beckham joins fellow soccer superstar Lionel Messi in the A-B ambassador portfolio. “Beckham certainly gives Stella Artois the kind of top-tier recognition that A-B has historically leaned on to gain attention,” Sightline’s Roth said.
Persons: New York CNN — Stella Artois, David Beckham, Beckham, , Stella Artois, weren’t, Bump, it’s, ” Bryan Roth, Richard Oppy, Oppy, Victoria Beckham, David, ” Oppy, Matt Damon, Zoe Saldana, Lionel Messi, Bud Light, “ Beckham, ” Sightline’s Roth, , ” Roth, Messi “ Organizations: New, New York CNN, Anheuser, Busch InBev, Bump Williams Consulting, Feel Goods Company, CNN, InBev, Maserati, Wimbledon, Roland, Garros, Inter Miami CF, Major League Soccer, Bowl, North America, Bud Light Locations: New York, Europe, America
New York CNN —WWE and Logan Paul’s Prime have struck a “record-setting” deal to feature the sports drink as the first-ever brand logo to appear in the center of the wrestling mat. Notably, the deal is for Prime Hydration and not for its energy drink, Prime Energy, which riled up some US lawmakers last year for its high caffeine content. In January, Netflix acquired the exclusive rights to “WWE Raw,” currently seen weekly on Comcast’s USA cable network. However, controversy surrounded the company when disturbing allegations of sexual assault, trafficking and physical abuse against WWE founder Vince McMahon came to light. McMahon, who has denied the accusations, resigned from the company a few days later.
Persons: Logan, , Paul, Jake, , Bud Light, Mat, Dwayne “, ” Johnson, Vince McMahon, McMahon Organizations: New, New York CNN, WWE, Bank, Prime Energy, UFC, Modelo, Netflix, Comcast’s USA Locations: New York,
Jones was noodling with Copilot Designer, the AI image generator that Microsoft debuted in March 2023, powered by OpenAI's technology. "It was an eye-opening moment," Jones, who continues to test the image generator, told CNBC in an interview. watch nowMicrosoft's legal department told Jones to remove his post immediately, he said, and he complied. Jones said the risk "has been known by Microsoft and OpenAI prior to the public release of the AI model last October." "I am certainly convinced that this is not just a copyright character guardrail that's failing, but there's a more substantial guardrail that's failing," Jones told CNBC.
Persons: Jakub Porzycki, Shane Jones, Jones, OpenAI's DALL, Lina Khan, Khan, deepfakes, he's, Satya Nadella, Sam Altman, Justin Sullivan, Darth Vader, Elsa, Mickey Mouse, guardrail that's Organizations: Microsoft, Nurphoto, Copilot, CNBC, Commerce, Science, Transportation, Federal Trade, Google, Getty, pitchfork, Disney, Wars, Palestinian, Israel Defense Forces Locations: Krakow, Poland, Redmond , Washington, San Francisco, hoodies, Gaza
Read previewRight-wing boycotters have set their sights on another major brand: Doritos. Representatives for Doritos, PepsiCo, and Hudson did not immediately respond to BI's request for comment. AdvertisementOn Tuesday, Doritos Spain announced it was cutting ties with Hudson because of comments she reportedly made that resurfaced online, Newsweek reported. Advertisement"I don't remember having written such barbarities," she wrote, according to a Rolling Stone translation. While brand boycotts are nothing new, experts previously told Business Insider that political polarization in the US, combined with culture wars and panic-stoking media coverage, have been gaining steam in recent years.
Persons: , Samantha Hudson, Hudson, Doritos, Rolling Stone, BoycottDoritos, Dylan Mulvaney, aren't Organizations: Service, PepsiCo, Hudson, NBC News, Business, Doritos, Newsweek, Stone, Bud Light Locations: Spain, Doritos Spain, Spanish
More Americans are moving to Tuscany, a part of Italy known for medieval walled cities and wine. Some locals say it's keeping their economy alive, but others are starting to grumble. The influx of Americans, locals said, can be at once a booster of fortunes and an irritating imposition. "A lot of locals say that a place like Montepulciano cannot handle all those tourists because it's a small city," said Tudor, the jeweler. Americans, Ercolani said, "spend money and they appreciate the quality of the food and the wine that we have."
Persons: , Leanne Davis, Davis, Jon Chewning, Chewning, It's, Georgette Jupe, Knight Frank, Florence ., they're, we've, Frances Mayer's, it's, Michele Capecchi, Capecchi, Erin Lewis, Lewis, Danilo Romolini, Luca Tudor, AJ Tuscany, Tudor, who's, Sam D'Avanzo, dell'Anfiteatro, Frank Bienewald, they've, lockdowns, Jupe, Bendetta, Cantina Ercolani, Ercolani Organizations: Service, Business, Associated Press, US Department of State, Italian National Institute of Statistics, away.com, Christie's, Estate, Locals, International School of Florence Locations: Tuscany, Italy, California, Romano, Sacramento, Montepulciano, Florence, Boccheggiano, Lucca, Siena, American, Europe, Rome, Venice, Chiusi, Austin , Texas, Houston , Texas, Italian, Switzerland, Albanian
London CNN —The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer. Anheuser-Busch InBev (BUD) reported record revenues for 2023 Thursday but said its “full growth potential was constrained” by its US business, where sales were hurt by a boycott of Bud Light over a sponsored Instagram post with Dylan Mulvaney. In North America, organic revenue, seen as the best measure of operating performance, plunged $1.4 billion last year as beer sales by volume tumbled in the region, primarily due to a decline in Bud Light sales in the United States. Bud Light sales tanked after the company’s partnership with Mulvaney sparked an anti-trans backlash and calls for a boycott. The firestorm saw Mexican lager Modelo Especial dethrone Bud Light last May as America’s top-selling beer, a title the brand had held for more than two decades.
Persons: BUD, Bud Light, Dylan Mulvaney, Beer, Mulvaney, Bud, Aarin, Hargreaves, Organizations: London CNN, Bud, Anheuser, Busch InBev, Bud Light, Modelo, , Teamsters, InBev, InBev’s, Budweiser Brewing Company Locations: North America, United States, InBev’s Asia, Hong Kong, South Korea, China
Hiking beer prices led Budweiser owner Anheuser-Busch InBev to profit and revenue growth last year, even U.S. sales of staple brand Bud Light were curbed by boycott action. The world's biggest brewer on Thursday recorded annual revenue of $59.38 billion, up 7.8%, but shy of analyst expectations of $60.48 billion, according to an LSEG-compiled consensus. Core profit (EBITDA) rose 7% annually to nearly $20 billion, also just under a forecast of $20.1 billion. The company became embroiled in a social media-driven boycott of its core Bud Light brand in the middle of last year. It also weathered wider beer industry struggles from higher input costs and a squeeze on consumer spending.
Persons: Light, Bud Light, Michel Doukeris Organizations: Budweiser, Anheuser, Busch InBev, InBev Locations: U.S
Late last month, computing giant Dell cut part of its marketing team that focused on sustainability and other ESG-related marketing roles, Business Insider has learned. This story is available exclusively to Business Insider subscribers. AdvertisementThis is feeding into a growing trend of "green hushing," where companies stop publicizing their sustainability efforts due to concerns around regulatory scrutiny or a consumer backlash, experts say. Other sustainability agencies have been absorbed into wider offerings, R3 EVP of delivery Sarah Tan told Business Insider. Leo Rayman, head of the sustainability consultancy and venture studio Eden Lab, said that the green hushing phenomenon could suggest a sign of maturity in the space.
Persons: we're, Hein Schumacher, hushing, Pimco, , Harriet Kingaby, Sarah Tan, Kingaby, Bud, Bud Light, influencer Dylan Mulvaney, Guy Parker, — that'll, Parker, Leo Rayman, Rayman, Townsend Organizations: Dell, Business, Unilever, JPMorgan, State, ACT Climate Labs, Media, Advertising Network, Brands, Green Guides, Standards Authority, ASA, BMW, Shell, Etihad Airways, Competition, Markets Authority, Eden, Sustainability
“That’s how I got to New York.”Since losing the “SNL” gig, Gillis has only leaned into what some call “cringe humor” and others rightly slam as bigotry. Even among the cast members of “SNL,” we didn’t see any public outrage or protest over Gillis hosting. If you don’t like a comedian’s material, don’t attend their shows. In the case of Gillis, despite what he said with the joke in his opening monologue on “SNL,” he might actually want you to Google his name. Based on what we’re seeing, there’s a lucrative market for views like his in the world of bigotry.
Persons: Dean Obeidallah, Shane Gillis, Gillis, , he’d, what’s, didn’t, , Theo Von, Vox, ” TMZ, Dave Chappelle, Gillis’s, Bud Light, influencer Dylan Mulvaney, Donald Trump, They’ve, don’t Organizations: CNN, Dean Obeidallah CNN, “ SNL, SNL, Los Angeles Times, YouTube, Netflix, New York Times, Blacks Locations: New York
Brewer Molson Coors said on Tuesday that it expects to maintain its market share gains in the year ahead. Those revenue gains were in large part tied to consumers migrating away from AB InBev 's Bud Light products after boycotts began last April. It was a return to profit for Molson Coors from a loss a year ago. Ariel Investments, which has invested in Molson Coors since 2018, also remains confident in the stock's performance. "The core brands were growing dollar share even before the Bud Light controversy," said Tim Fidler, Ariel Investments' portfolio manager.
Persons: Brewer Molson Coors, Molson Coors, Molson, Gavin Hattersley, Hattersley, Greg Tierney, Cowen, Robert Moskow, Ariel, Bud, Tim Fidler Organizations: Coors, InBev, Molson Coors, Bud Light, Bud, Ariel Investments, CNBC PRO Locations: United States, U.S
Why the NFL went all in on sports gambling
  + stars: | 2024-02-10 | by ( Chris Isidore | ) edition.cnn.com   time to read: +6 min
On Sunday, the NFL will hold its first Super Bowl in Las Vegas, a city built on gambling. Even in 2003, gambling was as much a part of the NFL as tailgating, helmets and shoulder pads. Yet the change in the league’s relationship with sports gambling couldn’t be more obvious as it prepares for its first Super Bowl in Sin City. That direct spending is only part of the way the NFL has learned to profit from legalized gambling. The column came four years before the Supreme Court opened the door for legal sports gambling.
Persons: , Victor Matheson, ” Matheson, Jeff Miller, Bud, Miller, , Andrew Zimbalist, ” Zimbalist, Adam Silver, it’s, Zimbalist, ” CNN’s Alicia Wallace Organizations: New, New York CNN, National Football League, Super, Las Vegas Convention, Visitors Authority, NFL, College of, Gambling, Sports, Super Bowl, Caesars Entertainment, American Gaming Association, Smith College, New York Times, NBA, of Columbia Locations: New York, Las Vegas, Sin City, Nevada, , California, Texas
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